Home / Knowledge / News / Fashion / Nahar's fashion brand opens first store in Anantnag
Nahar's fashion brand opens first store in Anantnag
Apr '08
Cotton County, the flagship fashion brand of the Rs. 100 crore Nahar Retail Ltd, a wholly-owned subsidiary of Nahar Industrial Enterprises Limited (NIEL), launched its first exclusive brand outlet (EBO) in Anantnag showcasing its ready – to – wear garments.

This heralds its entry into the wardrobes of the fashionably inclined in the region. The prime highlight of the Collection on display at the Anantnag showroom would be the exquisite range of Expandable Trousers & 3-in-1 Cargos and the Flat 80% off on Jackets & Sweaters and Buy 1 get 3 Free on Shirts, Trousers, Denims, Cargos, Full Sleeves T- Shirts & Coat Suits.

The two-year-old brand, Cotton County has carved a niche for itself in the immensely competitive ready to wear apparels market as a value for money brand across Northern & Eastern India. Besides adding another 600 plus stores by 2009, to its already existent 425 outlets, the brand is also eyeing newer and hitherto unexplored markets like the Western states like Maharashtra, Gujarat and Goa.

Synergizing with its brand mantra of creating a true niche for itself in the mass volume branded apparel wear segment, Cotton County has successfully followed the reverse roadmap strategy with initially launching stores in select Tier II & III centers in a state / region and then moving towards unveiling outlets in metros thus creating a brand fervor & consumer enthusiasm amongst the target customers across the region.

Elaborating on the expansion plans of Nahar Retail Ltd, Mr. Anuj Goswami, Assistant Vice President - Sales, Nahar Retail Ltd, said “The growth opportunities have been very encouraging for us to explore newer markets and hence we have set ourselves the target of being identified as a top of the mind recall, value for money lifestyle apparels brand across all established and emerging markets alike.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search