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Polo Ralph Lauren to outfit US Olympic team
08 Apr '08
3 min read
The United States Olympic Committee and Polo Ralph Lauren announced an agreement designating Polo Ralph Lauren as an Official Outfitter of the 2008 U.S. Olympic and Paralympic Teams. Under this agreement, Polo Ralph Lauren has designed the official Opening Ceremony and Closing Ceremony Parade Outfits for the U.S. Teams, in addition to an assortment of village wear pieces to be provided to the U.S. Teams.
The Official Opening Ceremony Parade Outfits will not be unveiled to the public until the Opening Ceremony on August 8, 2008 -- when they will be viewed in front of a global audience. Worldwide viewership of the Beijing Games could exceed four billion, which would be the largest audience ever to view the Olympic Games.
Recalling the history of the Olympic Games and in keeping with the honor and tradition associated with this historic event, Polo Ralph Lauren will bring an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. The Opening Ceremony Parade Outfits reflect the heritage and sensibility of the 1920s and 1930s with a tailored and modern silhouette. The Closing Ceremony Parade Outfits reflect a sportier aesthetic.
"We are both thrilled and honored to join with the U.S. Olympic Committee and the U.S. Olympic and Paralympic Teams to contribute to the most esteemed sporting event in history. As our athletes take to this world stage they are representing the best of America and we are proud to be a part of that," said DavidLauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Polo Ralph Lauren.
The Official Opening Ceremony Parade Outfits will not be unveiled to the public until the Opening Ceremony on August 8, 2008 -- when they will be viewed in front of a global audience. Worldwide viewership of the Beijing Games could exceed four billion, which would be the largest audience ever to view the Olympic Games.
Recalling the history of the Olympic Games and in keeping with the honor and tradition associated with this historic event, Polo Ralph Lauren will bring an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. The Opening Ceremony Parade Outfits reflect the heritage and sensibility of the 1920s and 1930s with a tailored and modern silhouette. The Closing Ceremony Parade Outfits reflect a sportier aesthetic.
"We are both thrilled and honored to join with the U.S. Olympic Committee and the U.S. Olympic and Paralympic Teams to contribute to the most esteemed sporting event in history. As our athletes take to this world stage they are representing the best of America and we are proud to be a part of that," said DavidLauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Polo Ralph Lauren.
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