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Menswear fashion designer John Varvatos opens a new boutique
10 Apr '08
4 min read
A 25-foot mahogany bar reclaimed from its former life in a pub on 14th Street (and prior to that in a Bowery bar) sits in front of four majestic antique stained glass windows.
Vintage rolling racks hold the Varvatos clothing collections, augmented by a carefully sourced selection of vintage denim, leather jackets, rock-tee's, accessories, and boots.
These special pieces have been hand picked in collaboration with the nation's premier vintage shop, What Comes Around Goes Around (WCAGA).
In addition, John has scoured the globe to create a special offering including relevant music memorabilia, his own collections of rare vinyl and picture discs, books and 1970's audio equipment.
A stage has been constructed to house occasional in-store performances in a salute to the place where underground rock lives.
The stage features a Les Paul Deluxe, Classic Les Paul Jr., an SG Bass, top of the line Slingerland Drum Kit made for Marky Ramone and two Epiphone half stack amps, all from the Gibson Guitar Corporation.
John Varvatos will celebrate his new store with a grand opening event on April 17th. The event will be a flashback to the extraordinary history of CBGB's but unleash the excitement of what's happening in music.
To benefit The Vh1 Save the Music, the store will open with a charity concert featuring house band, The Losers Lounge, backing up iconic special guest performers: Jesse Malin, Ian Hunter, Cheeta Chrome, D Generation(1st show in 10 years), Alan Vega, Handsome Dick Manitoba, Ronnie Spector, Clem Burke, Rancid and other special guests.
The Vh1 Save The Music Foundation which is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education. Donate.Educate.Rock.
CBGB OMFUG (Country, Blue Grass and Blues and Other Music For Uplifting Gormandizers) was founded in 1973 and quickly forsook its namesake musical styles to become a forum for rock and punk bands including Blondie, Talking Heads, Television, Patti Smith Group, Richard Hell & the Voidoids, The Ramones, and Green Day. The club closed in October 2006. The final show on its stage was performed by Patti Smith.
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos.
Gibson's HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years.
Vintage rolling racks hold the Varvatos clothing collections, augmented by a carefully sourced selection of vintage denim, leather jackets, rock-tee's, accessories, and boots.
These special pieces have been hand picked in collaboration with the nation's premier vintage shop, What Comes Around Goes Around (WCAGA).
In addition, John has scoured the globe to create a special offering including relevant music memorabilia, his own collections of rare vinyl and picture discs, books and 1970's audio equipment.
A stage has been constructed to house occasional in-store performances in a salute to the place where underground rock lives.
The stage features a Les Paul Deluxe, Classic Les Paul Jr., an SG Bass, top of the line Slingerland Drum Kit made for Marky Ramone and two Epiphone half stack amps, all from the Gibson Guitar Corporation.
John Varvatos will celebrate his new store with a grand opening event on April 17th. The event will be a flashback to the extraordinary history of CBGB's but unleash the excitement of what's happening in music.
To benefit The Vh1 Save the Music, the store will open with a charity concert featuring house band, The Losers Lounge, backing up iconic special guest performers: Jesse Malin, Ian Hunter, Cheeta Chrome, D Generation(1st show in 10 years), Alan Vega, Handsome Dick Manitoba, Ronnie Spector, Clem Burke, Rancid and other special guests.
The Vh1 Save The Music Foundation which is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education. Donate.Educate.Rock.
CBGB OMFUG (Country, Blue Grass and Blues and Other Music For Uplifting Gormandizers) was founded in 1973 and quickly forsook its namesake musical styles to become a forum for rock and punk bands including Blondie, Talking Heads, Television, Patti Smith Group, Richard Hell & the Voidoids, The Ramones, and Green Day. The club closed in October 2006. The final show on its stage was performed by Patti Smith.
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos.
Gibson's HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years.
John Varvatos Enterprises
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