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Craftsmanship & Techrave - Originals theme for fall/winter

14 Apr '08
3 min read

The name of the second own-store exclusive theme Techrave says it all. The colorful collection inspired by the '90s rave spirit brings back authentic silhouettes while mixing them with a techy touch through metallic material combinations and cool neon pop colors.

Successfully launched in spring/summer with two men's and women's styles in four different washes, the Originals Denim by Diesel fall/winter 2008 collection – developed in conjunction with the Diesel Creative Team headed by Creative Director Wilbert Das - offers a broader product palette consisting of 10 different jeans looks.

The women's range moves on with the cool adi-matic straight-cut style in super black supplemented by a second washing: stone grey. Additional jeans include the slight boot-cut adi-ryoth and the straight-cut, high-waist adi-brucke.

The men's range extends to six pair of jeans including the already known and loved models adi-viker and adi-thanaz accompanied by further washings and cuts presented in the adi-larkee and adi-heeven straight-leg jeans.

Created in response to the world's increasing awareness of the importance of sustainability and growing environmental consciousness, adidas Grün approaches its second season.

A clear labeling system denotes the two different categories where everything from the product to the packaging is designed to have minimum impact on the environment: Reground and Recycled.

Consumers can easily understand the environmental sensibility behind each adidas Grün footwear and apparel product that offer a thoughtful addition to any wardrobe.

The main criteria for adidas Grün products are the use of recycled materials and environmentally friendly natural fabrics.

The fall/winter 08 collection will hit retail in June in Originals Stores, at selected retailers and in special Sport Performance Stores all over the world.

Alongside the highlight concepts, other foundation pillars of the adidas Originals line such as Sleek, Tournament and Classic Clean continue to be offered.

Prices range from 75 to 140 Euros for footwear and from 15 to 220 Euros for apparel. The Originals Denim by Diesel jeans retail from 160 Euros to 240 Euros.

adidas

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