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Pony to design Randy Moss signature footwear & clothing line
16 Apr '08
3 min read
The new Moss collection by Pony is a comprehensive line of performance shoes built around Randy Moss's needs as a professional athlete on and his passions off of the field.
The inspiration for the Moss 1 Molded Signature Cleat was derived from Moss's love of Bass Fishing, which also parallels Randy's ability to bait NFL's defensive backs.
From the design on a mackerel lure highlighted by progressively faded pattern to the carbon fiber inspired heel counter as seen on high-end fishing rods, the distinctive Moss green color used throughout the line will electrify the
shoes, as Randy Moss electrifies the game.
Kyle Pulli, VP of Design at Pony, sums the new line up best by saying, "The Moss Collection is a perfect example of Pony's indisputable focus on the uncompromising performance benefits and features." The collection spans all levels of play, including an affordable entry-level Molded Rubber Cleat.
"Pony will launch a multi-faceted, innovative, viral content driven marketing initiative," added Pony Vice President of Marketing, Benjamin Woo.
"The marketing campaign will look to utilize both traditional and non-traditional mediums to support the company's creative messaging and build consumer awareness and excitement of the Pony Moss collection."
Randy Moss continues to leave his mark on the NFL record books and establish himself as one of the most explosive playmakers in NFL history.
Evidence of this is the now single season record of 23 touchdowns he scored in 2007, beating Hall of Famer Jerry Rice who held the previous record.
In December of 2005, this five-time Pro-Bowler became the 25th player in NFL history to surpass the 10,000 receiving yards mark, reaching the mark in his 124th career game making him the fourth-fastest to 10,000 yards in NFL history.
The inspiration for the Moss 1 Molded Signature Cleat was derived from Moss's love of Bass Fishing, which also parallels Randy's ability to bait NFL's defensive backs.
From the design on a mackerel lure highlighted by progressively faded pattern to the carbon fiber inspired heel counter as seen on high-end fishing rods, the distinctive Moss green color used throughout the line will electrify the
shoes, as Randy Moss electrifies the game.
Kyle Pulli, VP of Design at Pony, sums the new line up best by saying, "The Moss Collection is a perfect example of Pony's indisputable focus on the uncompromising performance benefits and features." The collection spans all levels of play, including an affordable entry-level Molded Rubber Cleat.
"Pony will launch a multi-faceted, innovative, viral content driven marketing initiative," added Pony Vice President of Marketing, Benjamin Woo.
"The marketing campaign will look to utilize both traditional and non-traditional mediums to support the company's creative messaging and build consumer awareness and excitement of the Pony Moss collection."
Randy Moss continues to leave his mark on the NFL record books and establish himself as one of the most explosive playmakers in NFL history.
Evidence of this is the now single season record of 23 touchdowns he scored in 2007, beating Hall of Famer Jerry Rice who held the previous record.
In December of 2005, this five-time Pro-Bowler became the 25th player in NFL history to surpass the 10,000 receiving yards mark, reaching the mark in his 124th career game making him the fourth-fastest to 10,000 yards in NFL history.
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