Home / Knowledge / News / Fashion / BooTay develops Body Shape Jean concept
BooTay develops Body Shape Jean concept
17
Apr '08
BooTay Designs recently introduced The Body Shape Jean at both MAGICMarketplace in Las Vegas and Orange County's largest business mixer.

"The response has been overwhelmingly positive," stated the company's Founder and CEO, Sofie Wann. The concept of The Body Shape Jean was developed out of the need to address the unique body shapes of women.

"We need to celebrate our differences instead of trying to fit into jeans designed with merely one body shape in mind."

While attending the MAGICMarketplace BooTay Designs had a chance to talk about The Body Shape Jean with a former Vice President of Levi-Strauss who commented, "It's a great idea."

There will be four styles of jeans available that will flatter and fit apple, pear, and proportionally shaped women.

These jeans will be accompanied by seven beautifully designed tops and six graphics tees that offer a fun, flirty, feminine look with remarkable comfort.

The consumer is the primary focus, "each consumer will continuously be heard and portrayed through the clothing, because after all you are the amazing women wearing them," states Taylor Jones, President and Creative Director for the company, "Women want to know when these jeans will be available."

On a recent trip to New York, Senior Designer, Jackie Oelschlager (a.k.a. Jackie O.), had a meeting at Elle Magazine.

A source at the magazine was so impressed with the designs that she has expressed interestin doing a feature spread in Elle Magazine.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search