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Touch of Gray in a new way
17
Apr '08
As the Boomer Generation embraces its 50s and 60s, it is saying forget what tradition says about this age, we're the generation that refuses to get old. Gone are the days when approaching 60 signaled men were over the hill.

Instead, the first wave of Baby Boomers is embracing this stage of life not only on the inside through exciting life experiences but also on the outside through new grooming products developed specifically for them that make them feel their best.

"Boomers are by no means ready to kick back and relax," says Michael Kimmel, a sociology professor at SUNY Stony Brook in New York and an expert on male boomers. "This generation is the most driven set of men and they are very dedicated to their jobs, social and family life."

Boomers may still be vital, but they also hear the march of time as their hair and skin begin to age. "There is a sense of wanting to live life to its fullest and men often feel that maintaining their appearance by controlling their gray hair is a way to keep the party going," Kimmel says.

The key is finding the right balance, says celebrity men's grooming expert Losi, who has styled boomer stars such as George Clooney and Al Pacino.

She offers these tips to help men achieve the look they desire:
- Go for the right product: If you don't have much gray, you may want to consider a product to get rid of all your gray. It won't be a big change at this stage of the graying process, says Losi.


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