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Vishal Retail spread wings to reach new horizons

17 Apr '08
5 min read

The emphasis has changed from price consideration to design, quality and trendy. Age is also a major factor that affects the spending decisions of an individual. Consumer spending is an important factor that affects the economic growth and development in a country.

As a trend, consumer is more educated. He has access to all reforms taking place through various arrays of communication. He is becoming a “value shopper” everyday.

Keeping this in mind, the group is now looking for franchisees to join hands with Vishal and grow under common banner. This partnership will help small retailers to survive the onslaught of organized retail as it will enhance their competitiveness.

Small stores can avail of the benefits on account of the economies of scale, a key advantage for big retailers. As per the plans, vishal Retail will completely take over the supply chain of its franchisees and provide them with technology, new practices, visual merchandising skill and special promotional schemes, besides its brand and costumer base.

Some of the Franchisee exclusive business categories are:
- Mens Fashion
- Ladies and Kids
- Footwear
- Toys and Games
- Home – General
- Convenience (FMCG)
- CDIT
- Watches
- Mobile

Another venture of the Group is the agreement with Hindustan petroleum Corporation limited. HPCL has a chain of around 8,000 outlets across India and according to the MoU, the group will open its stores or set up warehouses at some selected outlets of HPCL.

Noting but the manpower is the biggest challenge for any retailer, the Group is also coming up with its own institutes, IME (Institute of Management Excellence) to train people for fulfill the growing demand of trained manpower in their stores as well as the service industry.

The Group also has a plan to raise around Rs 200 crore through preferrential issue in the next few months to fund the company's expansion plan. Mr. R C Agarwal said “Rs 100 crore corpus raised through the initial public offering had already been utilized and more money was required to push the expansion plans further.”

The group has registered a consistent growth over the years. It recorded a whopping turnover of more than Rs.600 crores in 2006-07 as opposed to a turnover of Rs 288 Crore for 2005- 2006. This ascent has inspired the Group to chalk out an ambitious expansion program, with expansion and growth plans being implemented on different dimensions.

“Retailing is an engine for taking merchandise to the end-users. There is a lot of opportunity in this sector for us since demand of the potential consumers are not being met under the existing facilities. Therein lies the road to success.” says Mr. R C Agarwal.

Vishal Retail Limited

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