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Wilshire Fashions to market Lyric Culture in Canada
17
Apr '08
Lyric Jeans Inc announced that its premium lifestyle brand Lyric Culture will be distributed in Canada by Wilshire Fashions, one of the largest importers of American designers in the territory for over twenty years.

Wilshire Fashions currently represents and has successfully introduced brands such as True Religion Brand Jeans, Sanctuary and many more into the Canadian market. The company's corporate office and distribution center is located in Montreal, with sales and service offices in Toronto and Vancouver.

"We are excited to be involved in the launch of such an exciting brand as Lyric Culture and look forward to introducing it to hundreds of retailers in Canada," said Sheryl Rosen, President of Wilshire Fashions.

"International expansion is a priority for us and we are thrilled to be working with such a prestigious distributor as Wilshire Fashions in Canada," said Hanna Rochelle Schmieder, President of Lyric Culture.

Lyric Culture is a music-driven apparel company involving lyrical content on denim wear, tees, cashmere and accessories. Each item reflects the song through its design.

Lyric Jeans Inc


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