Fashion, ideas, design & technology at Mido 2008

18 Apr '08

4 min read

Since Mido is the “largest” exhibition in the industry in terms of the range of product sectors that are represented there, a space reserved exclusively to technology was a must: the appointment is in Pavilion 7 with "Mido Tech" the largest exhibition area in the world dedicated entirely to machinery and raw materials.

Here the trade can find everything for their production needs: equipment, small pieces, components, and all finishing-related items. This high-tech area aims to provide a complete overview of the entire eyewear production chain.

Mido has always maintained that professional training is fundamental especially for a constantly evolving sector like the optical industry.

The appointment with Mido Education in 2008 is completely focused on training courses for opticians and optometrists and will provide extensive coverage of topics like optics, contact lenses, marketing, fashion and management.

The Mido Education courses in Pavilion 7 this year – are designed to increase individual know-how and skills, in line with organizational needs and changes in the sector.

A noteworthy event, as part of Mido Education 2008, is the “Progressive lenses: comparing experiences” conference slated for Sunday afternoon on 11 April.

The news at Mido 2008 is the new location for the press – always a keen observer of the strategic importance of this Milanese exhibition, it gives comprehensive coverage to this event in itspublications.

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