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Body Look - work & communication platform for 350 brands
22
Apr '08
There's a breath of fresh air in the Düsseldorf exhibition halls. Body Look, Germany's only International Trade Fair for Body, Beach and Legwear, is getting an all-round facelift in time for the Igedo Fashion Fairs Düsseldorf (27 to 29 July).

The conceptual changes, introduced to the industry by the Body Look Team over the course of the past weeks, are being very well received.

Igedo Company expects that approximately 220 exhibitors will present a total of 350 brands at the 15th edition of Body Look.

Among the confirmed participants are labels such as Anita, Bruno Banani, Charmor, Diesel, Dorina, Dynamico, Jockey, Lisca, Nina Ricci, Nina von C., Olaf Benz, Princesse Tam Tam, Sassa, Simone Pérèle, Susa, Taubert or Ulla.

The swimwear segment, which is an important component of the summer event, is expected to be very well represented by labels such as Crool Summer, Fürstenberg, Gottex, Je suis, Maryan Beachwear, Riedl, Pain de Sucre, Parah and Seafolly.

For the first time, Body Look will take advantage of pole position at the upcoming Igedo Fashion Fairs. In connections with its move to hall 9, the trade fair is being held close to
the north entrance, which is used to access the exhibition grounds by more than 80 percent of the buyers and trade fair visitors. The independent character of Body Look is emphasised by a clearly designed Welcome Area.

At the same time, there will be some changes in the hall layout, as well. The objective of the new concept is to allow visitors a quick overview and easy orientation.


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