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Nuance brings new CULT Style accessories concept
25 Apr '08
4 min read
May 2008 will see the opening of an 85 square metre Montblanc mono brand store, one of the largest stand-alone stores the brand currently operates in Europe, featuring a totally new concept with a special emphasis on jewellery. The brand is currently presented at a promotional area located in front of the future store location.
Creating an exciting landside fashion offer:
Zurich Airport isn't only expanding its airside offer, however. On April 17, the new “Plaza” landside shopping precinct officially opened for business, with four more Nuance concepts designed to tempt all those visiting the airport.
The concepts are a 180 sqm CULT multi-brand fashion concept featuring Tommy Hilfiger, Pepe Jeans, Levi's and Diesel on the upper level; and, on the lower level, a CULT Style concept dedicated to fashion accessories by Gucci, PRADA, Kipling, Guess etc.; a 125 square metre Mango franchise store; and a 600 square metre Esprit outlet, the largest travel retail shop for the brand so far.
Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: “We are truly pleased about our sizeable contribution to the further development of Zurich Airport's already outstanding shopping offer. We have worked hand in hand with our partners at Unique Zurich Airport to design an offer tailored to the specific needs of each target customer group, always supporting the airport in its endeavour to create a distinctly Swiss flavour through its offer.”
“Our new landside concepts in fashion are an excellent example for how fashion retailing can be taken to the next level in travel retail," Salvisberg added. "As for Porsche Design, it's interesting to know that the area around Zurich, particularly to the north of lake Zurich, boasts the highest density of Porsche cars per capita worldwide, we are convinced that this concept store targeting Porsche lovers and discerning travellers in general will offer a refreshing new option for shopping at Zurich Airport.”
Patrick Graf, Head Marketing Retail, Unique Zurich Airport, went on to add: “Our smooth and very productive cooperation with The Nuance Group has significantly contributed to our being able to expand our shop offer by introducing strong innovative concepts such as Porsche Design or Mango.
Our airside offer has traditionally been very attractive and is increasingly becoming so; by expanding our landside shopping precinct with highly popular concepts, we are further establishing the airport as a prime shopping location. All in all, the new additions to our shop portfolio have made Zurich Airport the second biggest shopping center in Switzerland – we look forward to further building on this success!”
Creating an exciting landside fashion offer:
Zurich Airport isn't only expanding its airside offer, however. On April 17, the new “Plaza” landside shopping precinct officially opened for business, with four more Nuance concepts designed to tempt all those visiting the airport.
The concepts are a 180 sqm CULT multi-brand fashion concept featuring Tommy Hilfiger, Pepe Jeans, Levi's and Diesel on the upper level; and, on the lower level, a CULT Style concept dedicated to fashion accessories by Gucci, PRADA, Kipling, Guess etc.; a 125 square metre Mango franchise store; and a 600 square metre Esprit outlet, the largest travel retail shop for the brand so far.
Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: “We are truly pleased about our sizeable contribution to the further development of Zurich Airport's already outstanding shopping offer. We have worked hand in hand with our partners at Unique Zurich Airport to design an offer tailored to the specific needs of each target customer group, always supporting the airport in its endeavour to create a distinctly Swiss flavour through its offer.”
“Our new landside concepts in fashion are an excellent example for how fashion retailing can be taken to the next level in travel retail," Salvisberg added. "As for Porsche Design, it's interesting to know that the area around Zurich, particularly to the north of lake Zurich, boasts the highest density of Porsche cars per capita worldwide, we are convinced that this concept store targeting Porsche lovers and discerning travellers in general will offer a refreshing new option for shopping at Zurich Airport.”
Patrick Graf, Head Marketing Retail, Unique Zurich Airport, went on to add: “Our smooth and very productive cooperation with The Nuance Group has significantly contributed to our being able to expand our shop offer by introducing strong innovative concepts such as Porsche Design or Mango.
Our airside offer has traditionally been very attractive and is increasingly becoming so; by expanding our landside shopping precinct with highly popular concepts, we are further establishing the airport as a prime shopping location. All in all, the new additions to our shop portfolio have made Zurich Airport the second biggest shopping center in Switzerland – we look forward to further building on this success!”
The Nuance Group
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