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Italian men's clothing leader expands in Latin America

30 Apr '08
3 min read

In addition to Accessories from the World of Zegna, including shoes, bags and small leather items together with eyewear and fragrances. The ground floor central hall also features the urban artwork of Sao Paolo by artist Francesco Jodice.

The second floor features the exclusive Made to Measure service where customers can have their suits, shirts, shoes, ties and belts made-to-measure according to their specific tastes and preferences to complete a total look of personalization.

Alongside the Upper Casual collection, the chic expression of Ermenegildo Zegna leisurewear and Couture the pinnacle of Zegna's ready-to-wear tailoring offering with rich luxurious details.

Today the Ermenegildo Zegna Group is the world's leader in luxury men's clothing. Still managed as a family business by the fourth generation of the family, the Group was founded in 1910 in Trivero, a small town in the Biella Alps. Known for its superb tailoring and Italian style, the ready-to-wear clothing line also includes knitwear, leather garments, footwear, loungewear and eyewear.

With stores in Beverly Hills, New York, London, Milan, Hong-Kong, Moscow, Shanghai, Tokyo and Singapore, to name a few. Ermenegildo Zegna has grown into a international luxury fashion house with over 500 stores in more than 64 countries worldwide.

Ermenegildo Zegna's first store in Brazi opened in 1998, at Daslu in Sao Paulo on Rua Joao Lourenço. Due to the brands success and the Brazilian consumers demand, by 2007 there were three franchising stores in the market totaling 700 square meters of retail space.

2008 is a milestone year for Zegna in Brazil with the Rua Haddock Lobo opening (525 square meters); the Cidade Jardims opening in May (230 square meters) and the Iguatemi store expansion in Brazil's most popular shopping mall (from 150 to 415 meters square).

A new 400 square meter showroom will also be opening in 2008, in addition to the existing Daslu store (200 square meters). This expansion makes Ermenegildo Zegna the largest luxury men's brand in the business capital of Brazil, with 4 stores covering almost 1,500 square meters.

Ermenegildo Zegna

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