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DIL Hair Care segment sees strong growth

02 May '08
3 min read

The international business posted a growth of 25.5% with impressive performance from Egypt, GCC and African markets,” Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal said

In the hair care category, hair oils reported a strong 13% growth, led by Dabur Amla which grew 18% during the year. The shampoo category too continued its strong performance, reporting a 25% growth.

Dabur has now expanded its Hair Care offering with the introduction of a new Vatika Black Shine shampoo variant, besides entering the Conditioner market with two variants under the Vatika brand.

Dabur's toothpaste sales - led by Babool, Dabur Red and Meswak - reported a 27 per cent growth year-on-year, much ahead of the industry growth of 14%. Dabur has also expanded its Oral Care portfolio with the introduction of Babool Neem variant during the fiscal.

The year also saw Dabur enter the organised beauty, health & wellness retail market with the opening of its first newu stores in Delhi and Hyderabad.

Overseas sales also recorded significant gains, growing by 25.5 per cent in 2007-08 with strong performances across most focus markets.

“We have built strong capabilities to tap emerging opportunities. Sales in the GCC region have increased by 32.8 per cent led by new product launches, while Dabur Egypt grew by a robust 49 per cent,” said Dabur India Ltd Group Director Mr. P D Narang.

Dabur India Ltd

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