Home / Knowledge / News / Fashion / Bon-Ton signs design agreement with Victor Alfaro
Bon-Ton signs design agreement with Victor Alfaro
05
May '08
The Bon-Ton Stores Inc announced the signing of a license and design agreement with Victor Alfaro, an international designer, for an exclusive private brand collection, Victor by Victor Alfaro, which includes misses', petite's and women's apparel, as well as shoes, accessories, jewelry and handbags.

Ultimately, the brand may extend into men's and home. Under the agreement, which was structured by ACI Licensing as the licensing agency on behalf of Victor Alfaro, the collection will be designed by Victor Alfaro. Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the collection.

Bud Bergren, President and Chief Executive Officer of Bon-Ton, commented, "We are very excited about our new partnership with the acclaimed designer Victor Alfaro.

The distinctive styling, quality and the value of this exclusive line strengthens Bon-Ton stores' position as a destination for fashionable, exclusive apparel and accessories.

The collection will have a broad appeal as it crosses a wide range of age groups and demographics. Victor by Victor Alfaro is a compelling addition to our portfolio of exclusive private and national brand offerings which makes Bon-Ton the right place for our customers."

"From the beginning, Bon-Ton's approach to creating a strong, new brand identity for their stores fit my design sensibility," stated Victor Alfaro.

"Bon-Ton's strategy aligns with my belief that if you bring a clear, fresh perspective to a brand, the customer will appreciate the difference and respond favorably.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search