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Bon-Ton signs design agreement with Victor Alfaro

05 May '08
2 min read

The Bon-Ton woman notices the difference: superior cut, perfect line, sensuous fabrics and attention to detail that comes with all of my collections.

This collection is very special to me as it will be my main and only collection. The line has a very strong modern DNA which is achieved with the first fall launch collection."

The Victor by Victor Alfaro line will launch in September 2008 complete with a media and marketing program, fashion shows and personal appearances by Victor Alfaro.

The collection addresses the wardrobe needs of the modern and confident woman, with a nod to the classics, and will include luxurious fabrics such as Italian merino wool and cashmere.

The shoe collection is made of the finest quality leather. Jewelry and handbags will add the finishing touch with unique beading, designs and leathers. The new line will be sold in 153 stores initially and expand to all stores in spring 2009.

The Bon-Ton Stores Inc

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