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myShape offers Personal Shop with hottest summer dresses
05
May '08
myShape knows that dressing for summer is an issue that usually elicits a collective groan from women. And shopping for summer dresses is even more challenging when attempting to get dressed for hot weather with style.

myShape, a women's fashion retailer, is coming to the rescue with trendy summer dresses that offer figure-flattering comfort from here 'til September! With its personalized shopping approach, myShape offers each woman a Personal Shop with the hottest summer dresses and clothing that flatter her shape, match her measurements and reflect her style and fit preferences.

"This summer, bold colors, bright prints and a multitude of different dress silhouettes are the hot trends," says Patty Fox, Chief Creative Officer at myShape.com. "Designers are offering bold, color-blocked mod sheaths, floral summer dresses with a bit of a hippie feel, as well as classic retro Grace Kelly styled summer dresses. Halters, wraps, long lengths, tie details and gathers are among the key details consumers are looking for right now," says Fox. But the question for some women still remains, "Which dress is the right one for me?"

"The key to choosing a great dress is to find the shapes and silhouettes that work best with your body's shape and proportions," states Fox. "A woman with a strong shoulder line will want to reach for a dress with a soft yet full skirt to balance out her shoulders. A woman with less natural curves and a straighter figure will want to try any of this summer's fun trapeze or bubble-shaped silhouettes to give her figure more shape. For curvy women, details that draw the eye to a shoulder, a flounce on the hem or a gather at the waist will help to keep the attention focused on the winning asset."


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