Home / Knowledge / News / Fashion / myShape offers Personal Shop with hottest summer dresses
myShape offers Personal Shop with hottest summer dresses
05
May '08
myShape knows that dressing for summer is an issue that usually elicits a collective groan from women. And shopping for summer dresses is even more challenging when attempting to get dressed for hot weather with style.

myShape, a women's fashion retailer, is coming to the rescue with trendy summer dresses that offer figure-flattering comfort from here 'til September! With its personalized shopping approach, myShape offers each woman a Personal Shop with the hottest summer dresses and clothing that flatter her shape, match her measurements and reflect her style and fit preferences.

"This summer, bold colors, bright prints and a multitude of different dress silhouettes are the hot trends," says Patty Fox, Chief Creative Officer at myShape.com. "Designers are offering bold, color-blocked mod sheaths, floral summer dresses with a bit of a hippie feel, as well as classic retro Grace Kelly styled summer dresses. Halters, wraps, long lengths, tie details and gathers are among the key details consumers are looking for right now," says Fox. But the question for some women still remains, "Which dress is the right one for me?"

"The key to choosing a great dress is to find the shapes and silhouettes that work best with your body's shape and proportions," states Fox. "A woman with a strong shoulder line will want to reach for a dress with a soft yet full skirt to balance out her shoulders. A woman with less natural curves and a straighter figure will want to try any of this summer's fun trapeze or bubble-shaped silhouettes to give her figure more shape. For curvy women, details that draw the eye to a shoulder, a flounce on the hem or a gather at the waist will help to keep the attention focused on the winning asset."


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search