Home / Knowledge / News / Fashion / Chandigarh welcomes adidas Originals
Chandigarh welcomes adidas Originals
May '08
adidas India, the leading sports brand, launched its global lifestyle brand, 'adidas Originals' in Chandigarh. Inspired by authentic historical moments in adidas' vast sporting history, adidas Originals is the ultimate aspirational street fashion label for lifestyle consumer.

Chandigarh, being one of the most fashionable cities in India has been chosen as the destination for the brand's second Indian store after its successful debut in New Delhi last year.

Andreas Gellner, Managing Director, adidas India inaugurated the store and welcomed a new era of fashion in the city with a special fashion showcase of the brand's collection.

With the launch of the adidas Originals store in Sector 17 market, the city's fashion enthusiasts can now explore the latest in international fashion and style.

The exclusive store will provide fashion-conscious consumers with a range of products across footwear, apparel and accessories which are totally separate from the collection available at adidas' sports performance stores.

Speaking at the launch, Andreas Gellner, Managing Director, adidas India said, “It gives us great pleasure to launch our premium lifestyle brand, adidas Originals in Chandigarh. The brand stands for individuality, creativity and self expression which is reflected in our collections.

The choice of Chandigarh as the second destination for the Originals brand is based on the fact that we believe that the brand will be highly popular with the city's style conscious and well-heeled citizens. We are confident that the brand will gather the same success and admiration as it has achieved internationally”.

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search