Enjoy outdoor fun with Heelys

06 May '08

3 min read

“According to the Centers for Disease Control and Prevention, 16 percent of youth ages 6 - 19 are overweight or obese, and inactivity as well as poor eating habits are contributors. One of our goals is to engage kids in physical activity and illustrate that there are a variety of ways to exercise outside of the traditional forms,” said Don Carroll, SVP Marketing for Heelys Inc. “Heelys are designed to get kids up off the couch and moving, and even inspire outdoor activities with friends, the whole family, and even neighborhood skate teams.”

Heelys created the “wheeled footwear” category with a single stealth removable wheel housed in the heel of each shoe allowing kids of all ages and skill levels to walk, run and transition to a roll at any moment. For the back-to-school season, Heelys is introducing a “non-wheeled” footwear product line, Sidewalk Sports, geared toward sidewalk sports enthusiasts who want to focus on their moves, rather than if their feet will stick to their gear.

Whether it's riding a bike, skateboard, or scooter, the Sidewalk Sports line's revolutionary grip technology is designed to help feet stay in-place. The colorful line of popular “wheel-in-the-heel footwear” and the revolutionary Sidewalk Sports Line with grip technology are perfect for “shredding the sidewalk” and fun-in-the-sun activities all season long.

Besides Heelys' continued commitment to both creative styling and innovative technology, Heelys is strongly committed to youth safety. The company offers training materials including “Heeling Basics: A Beginners Guide” and a How-To-Video on Heelys web site. The company continues to offer safety gear including a cool, flame design helmet and a protective gear 3-pack that is TUV and GS approved. Heelys encourages parents to review the training materials with their kids to ensure a fun and safe heeling experience.

Heelys Inc

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