Swarovski joins Libby Ross to unveil celebrity-designed yoga bags

06 May '08

3 min read

Swarovski, the world leader in cut crystal, has partnered with The Libby Ross Foundation to help empower women battling breast cancer through the charity's yoga program.

A group of creative celebrities, including three mother daughter teams, has joined the cause to raise funds for this unique program by decorating yoga bags with Swarovski jewels that will be listed on eBay with eBay Giving Works, the dedicated program for charity listings, from May 5-15, 2008.

Celebrities including Susan Sarandon and her daughter Eva Amurri, Miley Cyrus and her mother Trish Cyrus, Hayden Panettiere and her mother Lesley Panettiere, Courtney Cox Arquette, Martina McBride, Lisa Rinna, Patricia Arquette, Kim Raver, Leah Remini, Ali Landry, Brooke Burke, Nancy O'Dell, Hoda Kotb, Debi Mazar, Cheryl Hines, and Melora Hardin all designed yoga bags. Global Design Concepts Inc generously donated the yoga bags.

The goal of The Libby Ross Foundation OM Yoga Program is to promote healing and a sense of well being for breast cancer survivors.

The program provides support for women who have had or are undergoing surgery, radiation or chemotherapy for breast cancer.

In conjunction with OM yoga center in New York, the yoga program empowers women to get back in touch with their bodies through breathing techniques and gentle movements.

In addition to hosting this special Mother's Day auction, Swarovski will donate $75,000 to The Libby Ross Foundation OM Yoga Program from the sales of its pink ribbon charm and pink heart necklace.

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