Home / Knowledge / News / Fashion / Finish Line Ltd features exclusive assortment of Nike performance
Finish Line Ltd features exclusive assortment of Nike performance
07
May '08
NIKE Inc and The Finish Line Inc announced the opening of a new retail experience called Finish Line Ltd customized to meet the needs of young running and training athletes. The concept store is located at the Chandler Fashion Center near Phoenix, Arizona.

"This new store will serve young athletes who have a passion for running and training," said Nike Brand President Charlie Denson. "We're partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment. It's part of our long-term strategy to elevate the marketplace, create energy at retail and connect with consumers in our core categories."

"We are excited to see what the new store design, enhanced service level and tighter product assortment can do for sales," said Alan Cohen, Finish Line CEO. "This store will cater to the young athletes in Phoenix with its unique product assortment and opportunities for customization."

Finish Line Ltd will be divided into three sections: running, sport style and training. Running will lead the way with a significant Nike+ running story up front. Finish Line Ltd will offer the complete Nike+ package including the plus-enabled footwear, Nike+ Sport Kit, and Apple iPod Nanos. Finish Line Ltd also will carry an assortment of other leading running, training and sport style brands that are relevant to this young active consumer.

Additionally, Finish Line Ltd features an exclusive assortment of Nike performance and sports culture footwear that reflect the colors of local high schools in the Greater Phoenix area. Shoppers will also see the same colors in the Nike Pro apparel offering, which will enable them to customize Nike Pro apparel with their own high school sport, name and number.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search