Home / Knowledge / News / Fashion / Christina Oertel wins Project Handbag design contest
Christina Oertel wins Project Handbag design contest
09
May '08
maurices, the leading small town specialty store and fashion authority for the savvy, trend-conscious girl with a twenty-something attitude, and FashionIndie.com, which provides an independent view on fashion design, announce the winner of their Project Handbag design contest.

"We're so pleased to announce Christina Oertel as the winner of our design challenge," says Lisa Rhodes, executive vice president and chief merchandising officer at maurices.

"We reviewed hundreds of great submissions. Christina's design is fun, stylish and practical and has a 20-something attitude that perfectly represents the maurices brand."

Beginning this past January, aspiring designers were invited to visit maurices.com and FashionIndie.com to submit handbag sketches for the Project Handbag Design Contest.

Fashion Indie then narrowed the entries to ten finalists and sketches of the selected bags were posted on FashionIndie.com and maurices.com for public voting.

The top three vote-getters continued on to a third round where a panel of fashion industry experts selected Christina as the grand prize winner.

"We care very much about what our customers think. Our goal for this project was to provide current and potential customers the opportunity to not only tell us what they'd like to see in our stores, but to design it," says senior vice president and chief marketing officer, Vivian Behrens.

"Since maurices believes in being an active participant in its communities, we choose not to work with celebrities and instead reach out to our customers and up-and-coming designers to help fulfill their dreams."


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives
Textile industry

GST has levelled the playing field to an extent

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search