Interviews
Online retailer Bag Borrow or Steal expands into sunglasses
13 May '08
2 min read
Bag Borrow or Steal (BagBorroworSteal.com), the online retailer that allows anyone to borrow designer handbags and jewelry, announced the launch of a new luxury product category that will move the company beyond handbags and jewelry.
The new category, a sunglasses collection, is a compilation of more than 100 styles of authentic eyewear from 25 top designers, including Chanel, Chloe, Gucci and Louis Vuitton.
The collection is a welcome addition to Bag Borrow or Steal's line of product categories, which collectively, feature more than 4,000 styles of luxury accessories available for borrowing.
"One of Bag Borrow or Steal's goals this year is to expand into new product categories and provide our members with new ways to accessorize their wardrobe and experience even more luxury," said Jodi Watson, chief marketing officer for Bag Borrow or Steal.
"The launch of our sunglasses collection is a direct response to what our members have been asking us for easy access to more accessories that help them make a style statement and keep up with the latest fashion trends."
Each pair of sunglasses will be individually priced with monthly rental fees ranging from $25-$200. Bag Borrow or Steal conducted extensive research to determine what's popular in the sunglasses category and will offer a wide array of styles.
Sunglasses are fast becoming the new status symbol in accessories and thanks to Bag Borrow or Steal, are now accessible toeveryone.
In association with Bag Borrow or Steal's partnership with New Line Cinema to promote the Sex and the City movie, select sunglasses inspired by the styles of the Sex and the City women will be featured in the Bag Borrow or Steal Sex and the City Trend Shop.
The new category, a sunglasses collection, is a compilation of more than 100 styles of authentic eyewear from 25 top designers, including Chanel, Chloe, Gucci and Louis Vuitton.
The collection is a welcome addition to Bag Borrow or Steal's line of product categories, which collectively, feature more than 4,000 styles of luxury accessories available for borrowing.
"One of Bag Borrow or Steal's goals this year is to expand into new product categories and provide our members with new ways to accessorize their wardrobe and experience even more luxury," said Jodi Watson, chief marketing officer for Bag Borrow or Steal.
"The launch of our sunglasses collection is a direct response to what our members have been asking us for easy access to more accessories that help them make a style statement and keep up with the latest fashion trends."
Each pair of sunglasses will be individually priced with monthly rental fees ranging from $25-$200. Bag Borrow or Steal conducted extensive research to determine what's popular in the sunglasses category and will offer a wide array of styles.
Sunglasses are fast becoming the new status symbol in accessories and thanks to Bag Borrow or Steal, are now accessible toeveryone.
In association with Bag Borrow or Steal's partnership with New Line Cinema to promote the Sex and the City movie, select sunglasses inspired by the styles of the Sex and the City women will be featured in the Bag Borrow or Steal Sex and the City Trend Shop.
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