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Tori Spelling launches Skechers 'Nothing Compares to Family' Ads
15 May '08
3 min read
In its latest promotion, Skechers plans to rotate a variety of different celebrity families throughout the campaign, featuring mothers and small children and adult celebrities with their sisters, brothers, parents and grandparents.
At the heart of the campaign is Skechers' commitment to family. Each ad will be tagged with a charity of the celebrity's choice, ones that are family-related, such as the Juvenile Diabetes Research Foundation International or Habitat for Humanity, which builds homes for families. The campaign builds upon a recent successful family shoot featuring hipster mothers with their daughters.
The criterion in reaching out to famous mom and dads, those tastemakers who hail from the entertainment worlds of film, television, music and sports, was that they embody family values.
Tori Spelling, who quickly gained fame in the '90s on "Beverly Hills, 90210," and her husband, Dean McDermott, are the proud parents of Liam, and are expecting their second child this summer.
They star in the Oxygen reality series, "Tori & Dean: Home Sweet Hollywood." The third season premieres June 17th. Tori's memoir "sTori Telling" debuted on the New York Times Best Sellers List and is currently available in bookstores.
At the heart of the campaign is Skechers' commitment to family. Each ad will be tagged with a charity of the celebrity's choice, ones that are family-related, such as the Juvenile Diabetes Research Foundation International or Habitat for Humanity, which builds homes for families. The campaign builds upon a recent successful family shoot featuring hipster mothers with their daughters.
The criterion in reaching out to famous mom and dads, those tastemakers who hail from the entertainment worlds of film, television, music and sports, was that they embody family values.
Tori Spelling, who quickly gained fame in the '90s on "Beverly Hills, 90210," and her husband, Dean McDermott, are the proud parents of Liam, and are expecting their second child this summer.
They star in the Oxygen reality series, "Tori & Dean: Home Sweet Hollywood." The third season premieres June 17th. Tori's memoir "sTori Telling" debuted on the New York Times Best Sellers List and is currently available in bookstores.
Skechers USA Inc
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