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Footwear export to China rises enormously
May '08
According to the Brazilian Footwear Industry Association, during the first four months of 2008, Brazil exported nearly 3,55,183 pairs of shoes to China, Hong Kong and Macau. This statistics is equivalent to the total sale, the nation had, in these regions last year, showcasing a boost of almost 73 percent.

Brazil earned revenue worth US $8.29 million by exporting nearly 67 million pair of shoes in Q1, out of which sales to China totaled around $5.72 million. The rise in export has made the footwear enterprises shift their focus on thriving Chinese market, instead of concentrating on other low consumption countries like US.

The nation is planning to export high-end footwear to China as the demand in the domestic market for the same has increased. A new breed of customers who are extremely brand conscious are opting for expensive Brazilian footwear instead of picking up low cost Chinese shoes.

In 2007, Brazil exported approximately 4,86,979 pairs of shoes to China, Macau and Hong Kong with a value of nearly $8.29 million.

Many Brazilian shoemakers have shifted their units to China and are producing nearly 60 percent of the total footwear supplied in the world.

Its not only the footwear manufacturers that are getting attracted by the profits that Brazilians can earn but many renowned jewellery companies are also getting fascinated by lucrative local market. Thus, they are now planning to launch lavish stores in China.

Arezzo, is ready to invest in that profitable market by opening its first store in Shanghai that will sell designer accessories including bags and shoes. It will launch 11 more outlets by the end of this year in various parts of the nation.

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Courtesy: ITMA 2015

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