Home / Knowledge / News / Fashion / Mr Will Smith to manage & develop Famous Footwear brand
Mr Will Smith to manage & develop Famous Footwear brand
20
May '08
Brown Shoe Company Inc has made two key moves toward building even more powerful marketing communications for its Famous Footwear chain. The company named Willie A. Smith to the position of Senior Vice President - Marketing and has engaged creative and branding agency Campbell Mithun.

"Famous Footwear marketing from store design to in-store displays is driven by consumer feedback. We believe these additions to our team will foster an even stronger customer connection," said Joe Wood, President of Brown Shoe Retail and Famous Footwear.

"Will brings a proven track record of success in marketing footwear brands, and a keen understanding of the shoppers Famous Footwear serves. Likewise, Campbell Mithun excels at creating innovative campaigns that speak to consumers on an emotional level. With this new team in place, Famous Footwear will expand the reach of our communications campaigns and excite even more shoe enthusiasts to visit our stores."

Smith:
Smith will be responsible for managing all marketing functions, and directing the strategic development of the Famous Footwear brand. He comes to Brown Shoe with extensive specialty retail and wholesale marketing experience, most recently as Chief Marketing Officer-Athletics for Steve and Barry's, where he led the marketing and brand development for the Starbury (Stephon Marbury), EleVen (Venus Williams) and Big Ben (Ben Wallace) product lines.

Prior to that, Smith was with Liz Claiborne Inc.in roles ranging from Group Vice President of Marketing in the retail realm to Vice President of Marketing for the company's outlet division.


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search