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Mr Will Smith to manage & develop Famous Footwear brand
20 May '08
3 min read
During his tenure, he drove multichannel growth of more than 11 fashion brands, using aggressive customer relationship management (CRM) strategies to build consumer loyalty and transactions.
He also held senior level marketing positions with Footstar Athletic and Philip Morris USA, and has an extensive music marketing and promotions background with companies such as Blackground Records/Virgin Records, Atlantic Recording Corporation and EMI Records.
Smith holds a Bachelor of Arts degree in Psychology from Cornell University and a Master of Business Administration degree from Duke University's Fuqua School of Business.
Campbell Mithun:
Famous Footwear's search for a creative and branding agency led to Minneapolis-based Campbell Mithun. The new agency will handle Famous Footwear's national advertising and consumer imagery, as well as contribute to various marketing and consumer relationship-building programs.
Famous Footwear plans to enhance its effective reach and reinforce its positioning strategy against its core audience, while driving market awareness and purchase interest among customers.
Campbell Mithun is one of the largest national advertising agencies in the United States and is a member of the Interpublic Group.
Their client roster includes Burger King, H&R Block, General Mills Inc nd Alberto Culver Company. The first Campbell Mithun-created campaign is currently under development, and is expected tolaunch later in the year.
He also held senior level marketing positions with Footstar Athletic and Philip Morris USA, and has an extensive music marketing and promotions background with companies such as Blackground Records/Virgin Records, Atlantic Recording Corporation and EMI Records.
Smith holds a Bachelor of Arts degree in Psychology from Cornell University and a Master of Business Administration degree from Duke University's Fuqua School of Business.
Campbell Mithun:
Famous Footwear's search for a creative and branding agency led to Minneapolis-based Campbell Mithun. The new agency will handle Famous Footwear's national advertising and consumer imagery, as well as contribute to various marketing and consumer relationship-building programs.
Famous Footwear plans to enhance its effective reach and reinforce its positioning strategy against its core audience, while driving market awareness and purchase interest among customers.
Campbell Mithun is one of the largest national advertising agencies in the United States and is a member of the Interpublic Group.
Their client roster includes Burger King, H&R Block, General Mills Inc nd Alberto Culver Company. The first Campbell Mithun-created campaign is currently under development, and is expected tolaunch later in the year.
Brown Shoe Company Inc
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