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Heelys Inc names new President & CEO
27 May '08
3 min read
Carroll has 20 years of experience in the consumer products industry that includes management, marketing, strategic planning and product development. Prior to joining Heelys, Carroll served as managing director of Vector2Group, a Dallas-based management consultancy firm that he co-founded. Prior to forming Vector2Group in 2006, Carroll served as chief marketing and brand officer for RadioShack Corporation.
Carroll began his RadioShack career in 1998 and rapidly ascended into executive management, becoming the youngest Vice President and Senior Vice President in RadioShack history. Carroll's seven promotions in less than eight years included roles in Marketing Communications, Product Marketing, Wireless Marketing, Business Unit General Management and Strategic Planning.
He is widely seen as having both a strategic mindset and the ability to drive cross functional execution. His broad operational background, keen leadership skills and professional reputation made him the ideal change agent to plan and execute strategic initiatives such as spearheading RadioShack's $1.4 billion wireless carrier transition.
Carroll's other notable accomplishments include modernizing the corporate marketing mix, reviving a struggling $1.3 billion Business Unit, launching multiple branded store-in-store concepts and reigniting product, promotion and retail format innovation to drive differentiation.
In 2002, he created Zip Zaps, miniature radio controlled cars exclusive to RadioShack, to position the consumer electronics leader as a product innovator and thought leader and to drive holiday sales in a down economy. Zip Zaps became one of the most popular holiday gifts in North America.
Previously, Carroll spent six years with Ogilvy & Mather where he was recognized as one of the firm's top 20 worldwide talents.
Carroll holds two Bachelor degrees from Texas State University and a Master's in Science & Technology Commercialization from the University of Texas at Austin.
Heelys is internationally distributed in over 70 countries. The company's footwear and apparel is available in more than 10,000 retail and sporting goods stores in the U.S. and in Canada, Latin America, South America, Europe, Asia Pacific and the Middle East.
Carroll began his RadioShack career in 1998 and rapidly ascended into executive management, becoming the youngest Vice President and Senior Vice President in RadioShack history. Carroll's seven promotions in less than eight years included roles in Marketing Communications, Product Marketing, Wireless Marketing, Business Unit General Management and Strategic Planning.
He is widely seen as having both a strategic mindset and the ability to drive cross functional execution. His broad operational background, keen leadership skills and professional reputation made him the ideal change agent to plan and execute strategic initiatives such as spearheading RadioShack's $1.4 billion wireless carrier transition.
Carroll's other notable accomplishments include modernizing the corporate marketing mix, reviving a struggling $1.3 billion Business Unit, launching multiple branded store-in-store concepts and reigniting product, promotion and retail format innovation to drive differentiation.
In 2002, he created Zip Zaps, miniature radio controlled cars exclusive to RadioShack, to position the consumer electronics leader as a product innovator and thought leader and to drive holiday sales in a down economy. Zip Zaps became one of the most popular holiday gifts in North America.
Previously, Carroll spent six years with Ogilvy & Mather where he was recognized as one of the firm's top 20 worldwide talents.
Carroll holds two Bachelor degrees from Texas State University and a Master's in Science & Technology Commercialization from the University of Texas at Austin.
Heelys is internationally distributed in over 70 countries. The company's footwear and apparel is available in more than 10,000 retail and sporting goods stores in the U.S. and in Canada, Latin America, South America, Europe, Asia Pacific and the Middle East.
Heelys Inc
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