Home / Knowledge / News / Fashion / PPLB appoints Ms Sobel EVP of Branding and Licensing
PPLB appoints Ms Sobel EVP of Branding and Licensing
27
May '08
People's Liberation Inc, designer of high-end casual apparel under the brand names People's Liberation and William Rast, announced that it has appointed Andrea Sobel to the position of Executive Vice President of Branding and Licensing.

In this capacity, she will have responsibility for overseeing the market positioning of both of the Company's brands, as well as extending them potentially into such licensed product lines as footwear, accessories and fragrances, among others.

“Andrea Sobel's background and accomplishments position her as a very welcome new management team member,” commented CFO and newly promoted President Darryn Barber. “We look forward to exciting contributions from Andrea as we expand upon the image and marketing presence of our premium denim brands.”

“Both the People's Liberation and William Rast brands offer great opportunities for licensing and brand extension,” commented Ms. Sobel. “Given the right strategic licensed partnerships, each of these distinctive names can enjoy enhanced brand equity in new product categories, so as to contribute optimally to the continued growth of People's Liberation Inc.”

Ms. Sobel has over 15 years' experience in licensing, marketing and brand development. Since 2007, she has been Vice President, Marketing with SANRIO, where she was responsible for market development and brand positioning of that company's Hello Kitty and other character brands.

Her accomplishments in thisposition included a co-branded cosmetics collaboration, content development and launch strategy for a Hello Kitty music album, spearheading sponsorship of an Aly & AJ summer music tour, participation in the Macy's Thanksgiving Day Parade and introduction of two new character properties into the specialty and mass channels, respectively.


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search