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PPLB appoints Ms Sobel EVP of Branding and Licensing
27 May '08
3 min read
Between 2004 and 2007 and between 1999 and 2002, she has also been a principal and licensing, merchandising and marketing consultant with ALS Consulting, a firm specializing in marketing and brand development.
Among other distinctions, ALS handled the highly successful broadcast and new media launch for the Ashy Agency in Los Angeles, and has developed and executed global marketing strategies, brand positioning, promotional and advertising directives for a variety of apparel, beauty, manufacturing and retail clients.
Between 2002 and 2004, Ms. Sobel was Director of Licensing and Business Development for Murad, Inc. From 1990 to 1999, she was with Guess?, Inc. in a series of progressively responsible positions culminating with Vice President of Licensing and Product Development, 1995-1999.
Ms. Sobel has also taught marketing and branding courses as an instructor at Fashion Institute of Design and Marketing (FIDM) in Los Angeles.
She holds a Bachelor of Arts in History and Spanish from the University of California at Berkeley and an MBA from UCLA's Anderson School of Business.
Among other distinctions, ALS handled the highly successful broadcast and new media launch for the Ashy Agency in Los Angeles, and has developed and executed global marketing strategies, brand positioning, promotional and advertising directives for a variety of apparel, beauty, manufacturing and retail clients.
Between 2002 and 2004, Ms. Sobel was Director of Licensing and Business Development for Murad, Inc. From 1990 to 1999, she was with Guess?, Inc. in a series of progressively responsible positions culminating with Vice President of Licensing and Product Development, 1995-1999.
Ms. Sobel has also taught marketing and branding courses as an instructor at Fashion Institute of Design and Marketing (FIDM) in Los Angeles.
She holds a Bachelor of Arts in History and Spanish from the University of California at Berkeley and an MBA from UCLA's Anderson School of Business.
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