Interviews
Disney star Mickey Mouse to wear Popley diamonds
27 May '08
3 min read
With this launch, Popleys have forayed into one more innovative blend of emotions and fashion enwrapped with diamonds and platinum.
Tapping into the special emotions that the Disney brand evokes and creating these precious works into gold and platinum has been an exciting and fun experience for our designers."
"The uniqueness of the collection is that the brand has its Identity in its visual appearance hence does not need an introduction, this is very uncommon to most International & Domestic Jewellery brands which do not display an Identity.
The Disney collection also conveys a strong emotional connect hence blend into Jewelry aptly as a Gift proposition"
Roshni Bakshi, Director, Disney Consumer Products (India) said, “This limited edition jewellery range demonstrates the broad appeal of the Disney brand to consumers here in India. Together with Popley we are solidifying our position in the world of high fashion accessories”.
Rhea Nasta, Jewellery designer & consultant, Popley Group has been personally involved with Disney Fine Jewellery for its product development & fabrication.
She said “Every piece is exclusive, luxurious and revolves around a Disney theme.
It has gone through rigorous quality checks through every stage of production till final certification. It will be sold across Disney Fine Jewellery counters with special product displays and packaging”.
Tapping into the special emotions that the Disney brand evokes and creating these precious works into gold and platinum has been an exciting and fun experience for our designers."
"The uniqueness of the collection is that the brand has its Identity in its visual appearance hence does not need an introduction, this is very uncommon to most International & Domestic Jewellery brands which do not display an Identity.
The Disney collection also conveys a strong emotional connect hence blend into Jewelry aptly as a Gift proposition"
Roshni Bakshi, Director, Disney Consumer Products (India) said, “This limited edition jewellery range demonstrates the broad appeal of the Disney brand to consumers here in India. Together with Popley we are solidifying our position in the world of high fashion accessories”.
Rhea Nasta, Jewellery designer & consultant, Popley Group has been personally involved with Disney Fine Jewellery for its product development & fabrication.
She said “Every piece is exclusive, luxurious and revolves around a Disney theme.
It has gone through rigorous quality checks through every stage of production till final certification. It will be sold across Disney Fine Jewellery counters with special product displays and packaging”.
Popley Group
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