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Gap brings innovative online retail arena
28
May '08
Bringing an innovative feature to the online retail arena, Gap Inc unveiled new website functionality called “universality” that brings its four brands together with global navigation and a universal shopping cart.

Now, customers can seamlessly shop the Gap, Banana Republic, Old Navy and Piperlime web sites and add merchandise from each brand into one shopping cart. Customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.

“We're thrilled to offer our customers the ease and convenience of shopping our four amazing brands online with only one check-out,” said Toby Lenk, President, Gap Inc. Direct. “Universality allows us to leverage the strength of our iconic brands and still maintain each brand's identity.”

Universality comes after Gap Inc accomplished a complete overhaul of its web sites which put in place a critical foundation that has allowed for continued enhanced functionality and a state-of-the-art shopping environment for customers. Since that time, sales for Gap Inc. Direct have grown from $595 million in 2005 to $903 million in 2007.

Gap Inc


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