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Akasha introduces SPINLASH mascara with new technology
May '08
In choosing a mascara, size matters. It can't be too small, and it can't be too large. It's not the size of the brush, it's the motion of the potion.

Introducing SPINLASH mascara by Akasha, the first mascara, in the world, that has a rotating brush. The mascara industry hasn't seen meaningful innovation for years.

While all the other cosmetics companies rely on new formulas and brushes to market their mascaras, Akasha has created an entirely new technology, forever changing mascara application.

Not only does SPINLASH gently rotate to remove clumps, coat and separate with every turn, it also applies a liquid line of eyeliner. SPINLASH applies mascara, eyeliner, and curls your eyelashes all at the same time!

"At Akasha, we set out to solve the clumping problem in a way that would enhance the experience of applying mascara," says Barbara Carey, Inventor of SPINLASH.

Patent-pending SPINLASH utilizes a gently rotating synthetic brush that simultaneously combs and coats creating luscious lashes every time. And for women who use eyeliner as a part of their beauty routine, there is now one less step with SPINLASH.

"We sent out samples," says Barbara Carey, "and our customers discovered the innovation: If you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upwards, you actually get a perfect coat of mascara and a professional application of eyeliner all at the same time! Now that is an advance we hadn't counted on."

"Our early customers are telling us that we hit a home run with SPINLASH," smiles Carey as she bats her own beautiful lashes, courtesy of SPINLASH.


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