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Payless extends footwear deal with designer label Lela Rose
03 Jun '08
3 min read
This new collection will include several core classic styles, as well as refreshed seasonal silhouettes featuring the latest trend details, which can be dyed in 64 colors hand-picked by the designer.
"Lela is a tremendous design talent with a truly unique view of American fashion. Her shoe designs are amazing with a strong focus on utilizing unconventional fabrics and colors paired with the right silhouette and design details to make a $30 pair of shoes look like they are $300," said Matthew Rubel, chief executive officer of Payless ShoeSource.
"We are thrilled to extend our relationship with Lela Rose, and to expand into an infant and toddler line, as well as a special occasion line.
Payless Guest Designers like Lela are a powerful element in our mission to democratize fashion in footwear through this partnership we are able to bring Lela Rose designs to shoppers nationwide so that more and more women, and little girls, can have access to her incredible sense of style and taste."
Rose will draw her inspiration for the Unforgettable Moments by Lela Rose special occasion line from her wedding collection designs, which have been featured in a variety of high-end magazines such as New York Weddings, Martha Stewart Weddings, InStyle Weddings, The Knot and Town and Country Weddings. Moreover, Lela Rose outfitted the house-party members for Jenna Bush's wedding in May, including maid-of-honor Barbara Bush.
"It has been absolutely amazing to work with Payless. They have given me the opportunity to translate my collections into shoes and accessories that are not only fashionable and designer-looking, but more importantly, available to every woman," said Lela Rose.
"Nearly every woman I know has a closet with a range of items to mix and match inexpensive with expensive. My line at Payless fits right into that high-low idea."
"Lela is a tremendous design talent with a truly unique view of American fashion. Her shoe designs are amazing with a strong focus on utilizing unconventional fabrics and colors paired with the right silhouette and design details to make a $30 pair of shoes look like they are $300," said Matthew Rubel, chief executive officer of Payless ShoeSource.
"We are thrilled to extend our relationship with Lela Rose, and to expand into an infant and toddler line, as well as a special occasion line.
Payless Guest Designers like Lela are a powerful element in our mission to democratize fashion in footwear through this partnership we are able to bring Lela Rose designs to shoppers nationwide so that more and more women, and little girls, can have access to her incredible sense of style and taste."
Rose will draw her inspiration for the Unforgettable Moments by Lela Rose special occasion line from her wedding collection designs, which have been featured in a variety of high-end magazines such as New York Weddings, Martha Stewart Weddings, InStyle Weddings, The Knot and Town and Country Weddings. Moreover, Lela Rose outfitted the house-party members for Jenna Bush's wedding in May, including maid-of-honor Barbara Bush.
"It has been absolutely amazing to work with Payless. They have given me the opportunity to translate my collections into shoes and accessories that are not only fashionable and designer-looking, but more importantly, available to every woman," said Lela Rose.
"Nearly every woman I know has a closet with a range of items to mix and match inexpensive with expensive. My line at Payless fits right into that high-low idea."
Payless ShoeSource Inc
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Folker Stachetzki
Brother Internationale Industriemaschinen GmbH
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