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Actress Kristin Davis to debut fall fashion line at Belk Store
03 Jun '08
3 min read
Belk's partnership with Davis developed as a result of the company's desire to expand and enhance its assortments of modern merchandise in the “better” zone of merchandise, specifically based on what its customers are wanting.
“Providing customers with the Kristin Davis line is a perfect mix of modern fashion that reflects her unerring style,” said John Thomas, Belk Executive Vice President and General Merchandise Manager, Private Brands. “We're creating a brand covering a total lifestyle that will be evocative of Kristin-fashionable, feminine and fun. Our goal is to make Kristin Davis our leading fashion line across all categories.”
Davis is scheduled to appear at select Belk store locations this fall to promote the clothing line. Belk plans to market the campaign through direct mail, fashion advertising, and the web.
Perfect for any woman, the Kristin Davis line takes a modern, flirty twist on feminine apparel, intimates, sleepwear, footwear, handbags and jewelry. Prices will range between $38-$240 per item, allowing the fashion-savvy customer to purchase a complete lifestyle brand with a great value proposition.
Plans call for the Kristin Davis brand to be extended to additional categories across the store in the future. Davis's personal style is reflected in every item's keen attention to detail, creating fresh and unique details, textures and styles.
Key classifications within the Kristin Davis women's apparel line will include dresses, knits and sweater knits, wovens, jeanswear, active wear, and outerwear. Belk stores will showcase the collection prominently in specially designed Kristin Davis shops ranging in size from 500 to over 1,000-square-feet of space.
“Providing customers with the Kristin Davis line is a perfect mix of modern fashion that reflects her unerring style,” said John Thomas, Belk Executive Vice President and General Merchandise Manager, Private Brands. “We're creating a brand covering a total lifestyle that will be evocative of Kristin-fashionable, feminine and fun. Our goal is to make Kristin Davis our leading fashion line across all categories.”
Davis is scheduled to appear at select Belk store locations this fall to promote the clothing line. Belk plans to market the campaign through direct mail, fashion advertising, and the web.
Perfect for any woman, the Kristin Davis line takes a modern, flirty twist on feminine apparel, intimates, sleepwear, footwear, handbags and jewelry. Prices will range between $38-$240 per item, allowing the fashion-savvy customer to purchase a complete lifestyle brand with a great value proposition.
Plans call for the Kristin Davis brand to be extended to additional categories across the store in the future. Davis's personal style is reflected in every item's keen attention to detail, creating fresh and unique details, textures and styles.
Key classifications within the Kristin Davis women's apparel line will include dresses, knits and sweater knits, wovens, jeanswear, active wear, and outerwear. Belk stores will showcase the collection prominently in specially designed Kristin Davis shops ranging in size from 500 to over 1,000-square-feet of space.
Belk Inc
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