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UCB Kid Temporary Store unveils A/W 2008 collection
05
Jun '08
Luciano and Alessandro Benetton, respectively chairman and executive deputy chairman of Benetton Group, inaugurate the first United Colors of Benetton temporary store, entirely dedicated to children and mothers. The store, which will be open for two months hosting many new features, will introduce the exclusive preview of the autumn/winter 2008 collection.

The temporary store - 1500 square metres on two floors – presents the new System concept, designed to show to best effect the products in the two main collections, Baby for newborn to 5 years and Kid for 6-12 years. A special mood is created right from the entrance where a towering, kaleidoscopic cascade of T-shirts will welcome young and grown-up customers alike.

A series of dedicated services will put children firmly at the centre of attention: a Team Coppola hairstylist will give under-12s a new haircut in the latest trend; a personal shopper, a true style specialist, will guide mothers and children in making purchases that suit the child's look and personality.

The shopping experience will be made even easier through the use of a practical touchscreen conversion chart to help customers find the right size. And a light-hearted test, What's your style?, allows kids to define their look and find it inside the store. There will also be an area for the creation of personalized, unique gift packages.

Before the year end, the United Colors of Benetton temporary store for children will be replicated at a permanent location in Milan.


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