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Seattle to have Columbia, Mountain Hardwear outdoor brands
05
Jun '08
Company to transform ground floor of parking garage at 3rd and Pine into a vibrant, environmentally conscious retail space for its leading Columbia and Mountain Hardwear outdoor brands.

What: Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries, announced it is redeveloping a block of prime downtown Seattle real estate into two new, side-by-side Columbia and Mountain Hardwear branded retail stores slated to open in late fall 2008.

When/Where: Executives from Columbia Sportswear Company hold a press conference at the site of the future stores at 3rd and Pine Streets on Thursday, June 5, at 10 a.m. to discuss the company's plans for transforming the ground floor of the building into exciting, branded retail spaces.

Why: Columbia's expansion into Seattle marks the beginning of the company's strategy to elevate the retail presentation of its complementary outdoor brands and drive consumer demand for its broad assortment of performance outdoor apparel, footwear, accessories and equipment.

“Seattle is a major hub to the natural wonders of the Pacific Northwest, Columbia Sportswear's backyard, and offers a vibrant urban core of active consumers and proximity to world-class outdoor adventure,” said Tim Boyle, president and chief executive officer, Columbia Sportswear Company. “Our new downtown Seattle location is just three blocks from the world-famous Pike Place Market in an area of mixed retail and high foot traffic, which includes locals, commuters and tourists interested in the outdoors and adventure travel. We are excited about the possibilities for increasing our brand awareness through the redevelopment of this premier downtown Seattle retail location.”


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