Home / Knowledge / News / Fashion / Portero sets the standard in Online Marketplace for authentication
Portero sets the standard in Online Marketplace for authentication
06
Jun '08
A growing number of U.S. and European court cases regarding the sale of counterfeit luxury products has brought attention to the very real problem consumers face when purchasing online.

Portero.com, one of the only online auction marketplaces that authenticates branded luxury products, estimates that as much as $15 billion, or ten percent of the branded luxury goods sold globally, are counterfeit.

The verdict handed down by a French court ruled that eBay sold counterfeit items and is therefore liable for damages to French luxury group Hermes.

This is the first verdict in a series of lawsuits brought against eBay by such iconic brands as Christian Dior Couture, Louis Vuitton and Tiffany & Co.

"Every luxury brand has an obligation to protect consumers against counterfeits of its merchandise, and consumers should make every effort to ensure that the branded luxury goods they purchase online or through any other distribution channel are legitimate," says Milton Pedraza of the Luxury Institute.

"Portero's authentication model is a necessity in order to protect both consumers and manufacturers from being victimized by counterfeit merchandise."

Unlike eBay and many other online sites, Portero.com sets the standard in the online marketplace for the authentication of the branded luxury products featured on its site.

In addition, Portero provides consumers with objective condition assessments for the goods featured, aswell as unique and constantly changing brands, edited merchandise and dedicated customer support specialists.

Says Portero Founder and CEO Michael Sheldon, "Since I founded Portero in 2004, we have implemented the most stringent authentication standards in the online marketplace.

I believe the tremendous success we have achieved to date, and the fact that we have tripled our sales in the last 12 months, result from our unwavering commitment to these standards and the trust consumers place in Portero."

Portero.com


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Rwanda to pay tax of exporters affected by AGOA suspension

Apparel/Garments | On 18th Jun 2018

Rwanda to pay tax of exporters affected by AGOA suspension

Rwanda will take over the tax obligations of its apparel exporters to ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search