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M2M to manage Estée Lauder's media planning
10 Jun '08
2 min read
"Our brands and affiliates will gain advanced business intelligence to support media planning and will be able to leverage their buying power across the regions," Hardesty said.
In addition to its existing account in the United Kingdom, M2M will take on media planning and buying for the Company's brands in Russia, Germany, France, Italy, Belgium, Netherlands, Japan, Korea and China.
It will also take over the Company's business in Spain and Australia. The Company's advertising expense in these 12 countries represents about 40 percent of its worldwide annual spend for print, digital, television, radio and outdoor media.
In addition to its existing account in the United Kingdom, M2M will take on media planning and buying for the Company's brands in Russia, Germany, France, Italy, Belgium, Netherlands, Japan, Korea and China.
It will also take over the Company's business in Spain and Australia. The Company's advertising expense in these 12 countries represents about 40 percent of its worldwide annual spend for print, digital, television, radio and outdoor media.
The Estée Lauder Companies Inc
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