Cartier to celebrate loveday with a new lovecharity bracelet

11 Jun '08

3 min read

As a global supporter of the arts, Cartier chose a music theme for this year's LOVE celebration.

The new group of prominent music ambassadors to join the 2008 endeavor includes:
- Janet Jackson for Ovarian Cancer National Alliance - gunmetal bracelet
- Fergie for The Peapod Foundation - orange bracelet Good Charlotte for The Richie-Madden Children's Foundation - deep jade green bracelet
- Eve for Women In Transition - peach bracelet
- Common for Common Ground Foundation - khaki bracelet
- Hilary Duff for Blessings in a Backpack - deep plum bracelet
- Emmy Rossum for Susan G. Komen for the Cure - pink bracelet
- Ashanti for Boys & Girls Clubs of America - royal blue bracelet

The LOVEDAY celebration includes musical guest Rihanna alongside Frederic de Narp hosting the lighting of the landmark Empire State building in festive Cartier red while guest DJs spin in Cartier boutiques in major U.S. cities including Atlanta, Bal Harbour, Beverly Hills, Chicago, New York, and San Francisco.

A playlist featuring each new LOVECHARITY ambassador's favorite love song will also be available for free download at June 19th.

In addition, all ambassadors who participated in the LOVECHARITY initiative since the inception of the program in 2006 will continue their involvement, with their bracelets available for purchase.

The Cartier LOVECHARITY bracelets, as well as additional new LOVE designs, will be available in Cartier's 34 boutiques in June across the U.S. and Canada.

Cartier

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