Home / Knowledge / News / Fashion / Camp Rock products premiere on Disney Channel
Camp Rock products premiere on Disney Channel
Jun '08
Disney Consumer Products is launching a new line of tween merchandise inspired by “Camp Rock,” the highly anticipated Disney Channel Original Movie set to launch across multiple media platforms on June 20. Beginning June 15, Target stores nationwide will carry the largest selection of “Camp Rock” products.

Disney Stores will also offer a unique collection for fans everywhere. "Camp Rock" merchandise brings together the entertaining and aspirational themes of the movie with a wide selection of products ranging from electronics, to apparel, accessories and footwear, bags and backpacks, home décor, books, fashion dolls, stationery and other merchandise that will enhance the customer connection with the movie.

"Kids and tweens have been eagerly anticipating 'Camp Rock' and the merchandise program will allow them to bring the movie into their world," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "Target and Disney Stores will help us reach this key demographic with a line that will extend the movie's messages of self-expression and creativity."

Future plans for "Camp Rock" merchandise include an expanded line of electronics, apparel, accessories, home décor and stationery. The majority of the products will be ready just in time for the back-to-school season and will continue to grow through spring 2009 when the merchandising program will extend into other retail channels.

“Camp Rock” premieres on Disney Channel and will air over successive evenings on ABC-TV, on cable channel ABC Family and online at Disney.com, giving kids and tweens unprecedented access to this eagerly awaited Disney Channel Original Movie.

Disney Consumer Products

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search