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True Religion opens 1st store in Back Bay, New England
Jun '08
True Religion Apparel Inc announced the opening of a new branded retail store on Newbury Street in Boston, Massachusetts. Located at 119 Newbury Street, between Clarendon Street and Dartmouth Street, the 1,984 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Recognized as Boston's premier retail and tourist destination, Newbury Street is home to an eclectic mix of independent shops and high-end fashion and dining establishments. Newbury Street is part of Boston's prestigious Back Bay neighborhood and is located near the Boston Common and in the heart of the city's historic district, which dates back to the 19th century.

Newbury Street is recognized for its architectural design, and today serves as Boston's representative of fashion and style. The street features several premium and luxury retailers including Chanel, Burberry, Juicy Couture, Kate Spade, Versace, Prada and Marc Jacobs, among others.

"We are excited to announce our entrance into the New England marketplace with the debut of our Newbury Street branded retail store," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "Newbury Street is home to some of the finest names in luxury and premium retail. We are confident that Newbury Street's upscale reputation and fashionable customer base will serve to support our premium brand well."

"Newbury Street's rich urban and retail environment makes it a shopping mecca for both residents and tourists alike," said Michael Buckley, president of True Religion Apparel, Inc. "The strong traffic trends and unique retail attributes of this location exemplify the characteristics we seek as we continue to expand our branded retail presence."

True Religion Apparel Inc

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