Nuance adds 3 new landside stores to its offer at Zurich Airport

19 Jun '08

3 min read

The Nuance Group is proud to announce the opening of another three new landside stores at Zurich International Airport: a Victorinox store; a World of Pleasure cigar outlet; and a Travel Star luggage store. Located at the lower level of Terminal 1, opposite the entrance to the new airport hotel as well as the elevators taking travellers to the car park, the shops target passengers, meeters and greeters, airline staff and other employees working at the airport alike.

The 70 square metre Victorinox store carries a full assortment of the brand's landmark product, the Swiss Army Knife, as well as other tools, watches and travel accessories. The store design reflects the brand's heritage and features stone walls and Swiss mountain imagery combined with modern display furniture.

Next to Victorinox, a 20 square metre World of Pleasure is dedicated to cigar smoking. A sensationalglass humidor displays the breathtaking range of Davidoff, Cohiba and Avo cigars. Along with the tobacco items themselves, there is a full range of accessories targeting cigar lovers, Zippo and Colibri lighters among them. The elegant design is dominated by glass, creating a very modern look and maximum transparency regarding the product offer.

The third new store is a 70 square metre Travel Star luggage and travel accessories concept, which has long proved to be a success at Zurich Airport. The brands represented include Longchamp, Samsonite, Delsey and Rimowa, among others.

The new stores were opened on May 31 and bring the number of landside shops operated by Nuance at Zurich Airport up to nine and the total number of shops operated at Zurich Airport up to 44.

Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented the new shop openings: “We are truly pleased to be able to operate these new stores at Zurich Airport, making the landside shopping offer even more attractive. We are certain that customers will appreciate these new outlets.

I am particularly pleased to introduce a stand-alone Victorinox store. The brand of the Swiss Army Knife has evolved over the past years and today stands for Swissness in the best sense: true quality paired with outstanding design. We are pleased to operate this showcase for the brand at Zurich Airport.

Patrick Graf, Head Marketing Retail, Unique Zurich Airport, added: “Over the last few years, the landside shopping offer at Zurich Airport has grown to become an important pillar of our retail business. Expanding the retail space at the lower level of Terminal 1 by another 160 square metres allows us to extend an to enrich our mixture of business by introducing new brands as well as to strengthen our position in the local market.

With the upcoming opening of our Radisson Airport Hotel as well the entrance to the car park, conference center and Check-in 1, this area has become an even more important platform for passengers, meeters & greeters, airline staff and other employees. We are pleased to welcome with Victorinox and Davidoff some well known and established Swiss brands that will be operated together with the new Travel Star store by our main retail partner The Nuance Group, who gave us great support to make this possible.”

Nuance Group

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