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Jared Gold designs costumes for 'The Legend of Santa Claus'

26 Jun '08
2 min read

Nexia Holdings Inc announced that its head designer Jared Gold, the co-creator of the Black Chandelier retail line of products, has been involved in the design of dozens of unique costumes for many of the characters in the feature film, "The Legend of Santa Claus".

CEO Richard Surber commented that "Jared's involvement in film projects such as this could become the catalyst that attracts national attention to www.blackchandelier.com and the products that Jared and our staff are constantly creating. I am hopeful that Jared is able to garner the type of media exposure necessary to ramp up sales of our line products and create the type of buzz that will translate into substantial online retail sales."

"The Legend of Santa Claus" is being developed by Lumenas Animation Studios in Salt Lake City. The animated feature tells the story of Santa Claus as a boy-long before he was building toys and taking to the night skies with eight tiny reindeer. Lumenas Animation Studios will be combing the talents and skills of numerous individuals in the world of Stop Motion and Computer Graphics to create an entirely new aesthetic of animation.

This is another avenue for Jared Gold's fine sense of design and fashion to find exposure to a new audience in a totally new medium for Mr. Gold's design. Richard Surber further observed that, "Jared has always been able to reveal the magic of his designs based on his ability to see into his great imagination and sense of wonder of the world and the story of Santa Claus will be enriched by his contribution to this film project."

Our Black Chandelier retail clothing brand could benefit greatly as a result of the type of exposure that Jared Gold is expected to receive in this film, future fashion events, a potential reality TV series, and a revamped online site.

Surber continued "I want shareholders to know that I am also working on a contract to purchase up to $2M in traditional marketing that could involve billboards, online advertising, a 40 station radio syndication, and TV ads. We would use the marketing to promote www.BlackChandelier.com products on a national level; all in an effort to boost our revenues in 2008."

Nexia Holdings Inc

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