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JCP & Decree to offer sophisticated fashion line to young adults
27 Jun '08
4 min read
Lifestyle Merchandising Initiative
To ensure the Company continues to offer its customers merchandise that inspires, JCPenney is focused on delivering styles that reflect a full range of its customers' lifestyle preferences through a lifestyle merchandising initiative that targets four lifestyles: conservative, traditional, modern and trendy. Building on the success of this lifestyle merchandising initiative in its Women's and Men's apparel departments, JCPenney is bringing lifestyle merchandising to its Juniors department, focusing on the following four Juniors lifestyle categories:
- All-American –
The largest lifestyle in Juniors, "All-American" is driven by denim, fashion knits, fleece & sweaters. It includes brands such as The Original Arizona Jean Company, Levi's, Flirtitude, C7P...A Chip and Pepper Production, Le Tigre and will include the new private brand Decree.
- Fast track –
This lifestyle consists of trendy fashion denim and conversational prints. It includes brands such as Fang, Underground Soul, Self Esteem and Vigoss.
- Dressy/Going Out –
This lifestyle targets JCPenney's work/event-wear category featuring dressy separates for special occasions. It includes brands such as B Wear, Tracy Evans, Heart and Soul and Star City.
-Urban –
This lifestyle consists of fashionable, hip hop styles. It includes Southpole and the recently announced Fabulosity by Kimora Lee Simmons.
Enhanced Store Environment:
Along with exciting and engaging marketing aimed at teen audiences, customers visiting the Juniors and Young Men's departments this Back-to-School season can expect store environment enhancements such as new fixtures and graphic images, mannequins at the front of the departments which will showcase new styles and show customers how to wear the looks, and in select stores music from today's top recording artists will be played in the Juniors and Young Men's departments. Furthermore, at JCPenney's new off-mall format stores the departments will feature newly designed dressing rooms with flat screen televisions and sitting areas.
To ensure the Company continues to offer its customers merchandise that inspires, JCPenney is focused on delivering styles that reflect a full range of its customers' lifestyle preferences through a lifestyle merchandising initiative that targets four lifestyles: conservative, traditional, modern and trendy. Building on the success of this lifestyle merchandising initiative in its Women's and Men's apparel departments, JCPenney is bringing lifestyle merchandising to its Juniors department, focusing on the following four Juniors lifestyle categories:
- All-American –
The largest lifestyle in Juniors, "All-American" is driven by denim, fashion knits, fleece & sweaters. It includes brands such as The Original Arizona Jean Company, Levi's, Flirtitude, C7P...A Chip and Pepper Production, Le Tigre and will include the new private brand Decree.
- Fast track –
This lifestyle consists of trendy fashion denim and conversational prints. It includes brands such as Fang, Underground Soul, Self Esteem and Vigoss.
- Dressy/Going Out –
This lifestyle targets JCPenney's work/event-wear category featuring dressy separates for special occasions. It includes brands such as B Wear, Tracy Evans, Heart and Soul and Star City.
-Urban –
This lifestyle consists of fashionable, hip hop styles. It includes Southpole and the recently announced Fabulosity by Kimora Lee Simmons.
Enhanced Store Environment:
Along with exciting and engaging marketing aimed at teen audiences, customers visiting the Juniors and Young Men's departments this Back-to-School season can expect store environment enhancements such as new fixtures and graphic images, mannequins at the front of the departments which will showcase new styles and show customers how to wear the looks, and in select stores music from today's top recording artists will be played in the Juniors and Young Men's departments. Furthermore, at JCPenney's new off-mall format stores the departments will feature newly designed dressing rooms with flat screen televisions and sitting areas.
J. C. Penney Company Inc.
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