Home / Knowledge / News / Fashion / Bata launches Rai & Maya collections
Bata launches Rai & Maya collections
03
Jul '08
Luna Maya's Microlon Collection on display complete with Shoebox, Hangtag and Showcard. In continuation with the Brand Ambassador appointments for Power and Bata Ladies, Bata Indonesia launched the Ade Rai and Luna Maya Collections earlier this year.

The Ade Rai collection consists of all Power merchandise (sandals and shoes) with a special. This is a very special price point for the middle to low targeted market, as it aims to be core volume business.

With the strongest man in Indonesia having chosen POWER as his dependable shoes for daily activities, surely this will invite others to wear POWER too.

Meanwhile the Luna Maya collection consists of all Ladies sandals and shoes. At this moment Bata Indonesia is highlighting their Microlon and Urban collections, to bring more added value to the merchandise.

Microlon, as one of Bata Indonesia's core collections is upgrading its brand awareness and image. Luna Maya as a raising movie star, surely will bring this collection to another level.

The Luna Maya Urban collection is intended for active women. A special women's dress collection to support every women in their activities with strength, comfort, fashion and value for money.

The media used to promote these collections include: TV commercials, Press Advertising (Newspaper and Magazine), Posters, Showcards, Cardboard Cutouts, Hangtags and Shoeboxes.

Bata


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search