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Aamir Khan to say 'Titan Be More'
04 Jul '08
4 min read
Mr. Bhat added, "The 'Be More' tagline is everything that each of us wants to be. It captures our craving for a more complete life, expressed fully. Titan will make this truth come alive for each of us, every single day."
Titan also announced its all-new advertisement campaign showcasing this new philosophy. Conceptualised by O&M, the new film has been produced by Corcoise Productions. The film features Aamir Khan, who helps consumers connect with this simple yet powerful brand truth.
Speaking on the new advertisement campaign, Mr. Piyush Pandey, Chairman, Ogilvy India, and National Creative Director & Vice-Chairman, Ogilvy Asia Pacific, said – "The most challenging aspect for us was to capture everything that the brand represents, and show it in a way that is easily understood, engaging and entertaining.
We are happy that Titan as a brand and Aamir Khan as its brand ambassador are both so versatile that the making of this commercial was a delight."
Titan also announced its all-new advertisement campaign showcasing this new philosophy. Conceptualised by O&M, the new film has been produced by Corcoise Productions. The film features Aamir Khan, who helps consumers connect with this simple yet powerful brand truth.
Speaking on the new advertisement campaign, Mr. Piyush Pandey, Chairman, Ogilvy India, and National Creative Director & Vice-Chairman, Ogilvy Asia Pacific, said – "The most challenging aspect for us was to capture everything that the brand represents, and show it in a way that is easily understood, engaging and entertaining.
We are happy that Titan as a brand and Aamir Khan as its brand ambassador are both so versatile that the making of this commercial was a delight."
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