Home / Knowledge / News / Fashion / Kim Alexis to host TV Land's 'She's Got The Look'
Kim Alexis to host TV Land's 'She's Got The Look'
04
Jul '08
TV Land President LARRY W. JONES Discusses National Entertainment Trend Targeting TV Generation.

The following was released by the National Press Club:
- NPC Newsmakers Event
- Monday, July 7, 2008
- 10:00 AM Supermodels KIM ALEXIS and BEVERLY JOHNSON, TV Land Exec LARRY W. JONES

Description: Supermodel Stars of "She's Got the Look" Shatter Baby Boomer Stereotypes

What's behind the latest research on the attitudes and spending habits of the nation's 78 million baby boomers? Have television and the fashion world overlooked real women in their 40s and 50s? With its new reality series "She's Got The Look," a modeling competition to find the next great supermodel age 35 or older, TV Land is at the forefront of cable and network television outlets moving to "super serve" the first generation of Americans who grew up with television.

Alexis, Johnson, and Jones will address influence, opportunities, and spending power of the 40-50 age group with results from TV Land's recent national survey of the affluent, but often-overlooked demographic market. The research reveals why baby boomers are "chameleon consumers," spend more than other demographics and resist stereotypes.

KIM ALEXIS:
Supermodel, author and motivational speaker Kim Alexis is the host of TV Land's "She's Got The Look." Discovered at age 17 by the Elite Talent Agency, Alexis' modeling career has been marked by more than 500 magazine covers, including six appearances in the "Sports Illustrated" swimsuit issues. She earned a contract as Revlon spokesperson and was fashion correspondent for Good Morning America.

BEVERLY JOHNSON:
Beverly Johnson, supermodel, actress, author and businesswoman who became the first African American woman to appear on the cover of "Vogue." She was named by the New York Times as one of the 20th Century's 100 Most Influential People in the Fashion Industry and featured on the cover of GLAMOUR magazine's 50th Anniversary issue, proclaimed by the editor-in-chief as having "broken all color barriers."

LARRY W. JONES, TV LAND PRESIDENT:
As TV Land President, Larry W. Jones manages all aspects of the network, overseeing programming, marketing, on-air promotion, advertising sales, original programming, series development, online, and consumer marketing.

With a slate of original programming, acquired classic shows, hit movies and full-service web site, TV Land provides entertainment programming for consumers in their 40s and 50s, catering to this audience with programming that reflects life stages and relatable experiences.

TV Land is one of Viacom's most successful businesses and one of the fastest-growing cable networks in terms of ratings, distribution and brand awareness, and is seen in over 90 million US homes.

National Press Club


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search