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Travel retail debut for Calvin Klein Beauty at Changi Airport
08
Jul '08
Nuance-Watson (Singapore), the award-winning operator of the Perfume & Cosmetics concession at Singapore Changi Airport, is proud to present another exciting brand launch at its premises. On June 6th, the Perfumes & Cosmetics Mega Store at Terminal 2 witnessed the worldwide travel retail debut for ck Calvin Klein Beauty.

Complementing the brand's offer of fashion and accessories ranges, ck Calvin Klein beauty is a collection that is sexy, urban and youthful, appealing to women with an attitude. There are over 250 products, in a full range of shades and textures, from foundations to lip glosses that come in sleek and minimal, transparent packaging.

The products are vitamin-rich and formulated with emollients and anti-aging fortifiers to prevent moisture loss and protect from the harmful effects of the environment.

Mimi Bek, Regional Travel Retail Manager (Markwins Company), said: “The message is clear: ck Calvin Klein cosmetics is for ladies on the move. Hassle-free application, products that deliver more than one function and finish that is longwearing. It is THE make-up for all skin types.”

Chillie Por, Category Manager for Perfumes & Cosmetics, Nuance-Watson (Singapore), added: “We met up with the Markwins Company at the Cannes Tax-Free show last October and the negotiation was sealed within less than six months. ck Calvin Klein beauty was subsequently launched at our newly renovated Terminal 2 Mega Store in June.

This brand has a broad appeal and, through its attractive pricing, encourages women to test new products, which also results in a new youth segment entering our stores. So far, customer feedback has been excellent!”

Nuance-Watson


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