Home / Knowledge / News / Fashion / Estee Lauder expands Jo Malone brand into Asia
Estee Lauder expands Jo Malone brand into Asia
09
Jul '08
An affiliate of The Estée Lauder Companies Inc announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Jo Malone luxury lifestyle brand in Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia.

The Lane Crawford Joyce Group is Asia's premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The distribution agreement is effective immediately.

Estée Lauder and The Lane Crawford Joyce Group will work closely together to strategically position and expand the Jo Malone brand's presence in the region. Over the first five years of the agreement, a combination of free-standing retail stores and shop-in-shop concepts will be opened throughout the region.

The first store opens July 9th in Hong Kong at Lane Crawford in the IFC mall. The luxurious 450 square foot setting will incorporate elements from Jo Malone's flagship store on Sloane Street in London such as the library-style shelves, the linear glass bottles and the signature gift boxes throughout.

Maureen Case, President of Specialty Brands, Estée Lauder Companies, commented: "We are very excited about opening Jo Malone in Hong Kong and throughout the region with our retail partner, the Lane Crawford Joyce Group who is the expert purveyor of luxury.

We anticipate Jo Malone to be received very well. The modern aesthetic of the brand and the iconic packaging will appeal to the discerning consumer in this region."

Commenting on the announcement, Fabrice Weber, President of Estée Lauder Asia Pacific Ltd said: "Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end British-Chic and very tasteful products around the world, whether for self-consumption or for gifts with a classic yet modern twist.

The Lane Crawford Joyce Group's unique expertise at operating premium brands' flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the UK."

Bonnie Brooks, President of the Lane Crawford Joyce Group, commented, "We are thrilled to have Jo Malone join our group of distinguished and unique brands, and we look forward to the launch of the brand in Asia later this month."

The Estée Lauder Companies Inc


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search